Young Guns – Ones and Zeros
- Written by Zoe Wallbank
Being two years since there was last new music from Young Guns, they have been steadily releasing music from their latest album Ones and Zeros for the past nine months, starting with ‘I Want Out’, a guitar heavy track that sums up the entire album well. It’s an interesting way of making sure their audience stayed connected and happy, but a risk. By releasing the music over such a long period of time would they draw in more attention for this album, as well as tiding their fans over for the time being, or would it result in the album being cast aside as nothing new?
Although it seems the album is strong enough to carry itself, and it’ll be a risk that pays off, with mainstream success and large radio play it was important to make sure that they were continuously heard as to not be lost among other artists, because, let’s face it, this type of music isn’t often charted. The album sums them up as a band and carries over the signature sound they have created over the years, strongest through tracks like ‘Infinity’, ‘Daylight’ and ‘Gravity’, and more lyrical and emotional songs, ‘Die On Time’ being the most emotional track on the album with lyrics such as “Show a bit of soul and they want more / These days a pound of flesh don’t get you far”. All whilst having more of a classic rock influence, allowing them to have progressed musically, but without a big change that could lost fans.
Young Guns have established themselves well in the British rock genre and though this success has expanded to America as well, the British influence in clear in their music. As are the heavy guitar anthems, shown through tracks such as ‘Speaking In Tongues’ and ‘I Want Out’, both of which were released early to a positive reaction.
Overall, the marketing of this album may have been risky but it’s strong enough to pull it off, with massive rock anthems and lyrics waiting to be screamed live, it will no doubt be yet another success from the band.