With it’s sleazy narcotic glam rock vibes, ‘Dinosaur (It’s Not The 80’s)’ is a satirical glance at a short-lived relationship with someone who refuses to grow up and change. Symbolic for the kind of retrotopian thinking that holds culture back in a broader sense, 10 O’ Clock Chemical’s song saunters in with a cocksure and flamboyant swagger as the group examine the minutiae of human relationships, and what they say about humanity in general.
10 O’Clock Chemical is the creative vision of songwriter, vocalist and multi instrumentalist Rhys Oakes, who started writing songs in his bedroom as a teenager. Deciding that 10 O’Clock Chemical should be presented as a live band, Rhys connected with local musicians Mark Crawford (all things synths and keys) and Jack Ellis (guitars) from their hometown of Stoke on Trent, connecting over a shared love for rock and electronica. In addition to their core lineup is a mysterious cyber entity called Zed, who carries administrative duties for the band and even makes the odd cameo appearance.
An enigmatic group with a penchant for sci-fi imagery and witty, observational songwriting, they were quickly voted ‘Best New Artist’ by six hundred of their peers at the Staffordshire and Cheshire Music Awards in Spring 2017. The band spent the rest of 2017 refining their sound, fusing their rock based sensibility with electronic sounds to create a hybrid sound which they’ve termed “Gritpop”, now adopted as the name for their own label.
10 O’Clock Chemical’s debut single ‘Babylon is Fallen’ was released to critical acclaim in February 2018 via their own Gritpop label. A second single, ‘We Are Digital’ followed in April, and was crowned Record of the Week on BBC Introducing Stoke. With flattering early comparisons as broad as Kasabian, Daft Punk, the Prodigy and Muse, 10 O’Clock Chemical are releasing their debut four track EP, Favours For The Wicked, on June 22. The EP was produced by Matt Johnson, digital wizard, keyboard player and producer in Jamiroquai, and mixed by Adrian Bushby, a double Grammy Award winning mix engineer, who has worked with the likes of Muse and Foo Fighters.